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Brand campaigns are undoubtedly a vital part of marketing, especially in a highly competitive environment, so we should never forget the importance of building brand awareness. But can a bumper, i.e., an unskippable 6-second video ad, be a suitable means to extend the reach of a TV campaign? And does it make sense to use this format as a tool to build awareness of a new product? Have a look at how our client Jan Becher managed to use a bumper to support a TV campaign and achieve outstanding results.

Your clients haven’t given consent for targeted advertising, but you still want to reach them with your campaign? We have a simple answer for you. Answear used the Simple Display Campaign and you can see the results in our case study. About the client Answear is a fashion e-shop offering over 150,000 products from more …

September isn’t just the start of a new school year, it’s also the start of fall. So don’t forget to focus your campaigns around seasonal themes. But which? Fall is the season of choice among fishermen and mushroom pickers; gardeners are harvesting their crops and starting to get their gardens ready for winter. With the …

Matěj Hušek and Ondřej Krišica have extended the Board of Directors of the company Seznam.cz. As of 1 July, the Board will consist of five members who will rotate in the position of chairman. Matěj Hušek and Ondřej Krišica were holding position of directors at Seznam. Their transfer to the top management of the Company …

In order for your business to develop successfully, it is important to increase its absolute profit. Clearly defined goals will help you to achieve this. The ideal approach to Sklik campaigns is to focus on promoting products or services, attracting new customers, supporting existing customers, and building a brand. When optimizing campaigns, advertisers determine a …

In the  previous blog post, we have pointed out that the modern Recommendation Systems became widespread as they significantly improve user experience of consumers of online services and goods. For the same reason, the RS became subject of advanced research in leading technological companies. In this blog post, we will closely look at how the …