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Do you think effective video advertising costs hundreds of thousands? The opposite is true. Both the production and distribution can be surprisingly inexpensive. We’ll tell you how. Production does not have to be expensive Probably the biggest worry regarding video advertising is the cost of production. Of course, the amounts can reach the high thousands, …
Last year, e-shops literally grew like mushrooms after the rain and, since then, online businesses have been experiencing golden times. Marketers who previously did not have online stores realized that this would be the only reliable sales channel for a long time. How can you successfully stay in business, even post-covid, and draw attention to …
Are you really making the most of the Sklik content network? We’ve made an infographic for you with 3 strategies for improving your campaign’s effectiveness beyond all expectations! We present these tips for maximizing profits, increasing profitability and broadening the reach of your advertising. The tips reflect the most common recommendations of our specialists and …
Want to increase your brand awareness? Try brand campaigns! These are the ideal way to tell your story to potential and existing customers and differentiate yourself from the competition. Brand campaigns differ from performance campaigns in that they require consistent and long-term work across different advertising channels, a suitable creative concept and detailed evaluation. But …
We want to offer Seznam users the best shopping experience in search and on Zboží.cz. Whether when searching for the best price or even when choosing products when they need advice. Improving the shopping experience for users will go hand in hand with expanding the ways of reaching potential customers for advertisers in Sklik and …
The e-commerce segment is booming. Turnover grew by 26% year on year and now accounts for 16% of retail sales. There are over 40,000 e-commerce sites on the Czech market alone, so it’s not easy to gain the favour of potential customers who will go on to develop trust in you. Consequently, it is important …
