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Want to increase your brand awareness? Try brand campaigns! These are the ideal way to tell your story to potential and existing customers and differentiate yourself from the competition. Brand campaigns differ from performance campaigns in that they require consistent and long-term work across different advertising channels, a suitable creative concept and detailed evaluation. But …
We want to offer Seznam users the best shopping experience in search and on Zboží.cz. Whether when searching for the best price or even when choosing products when they need advice. Improving the shopping experience for users will go hand in hand with expanding the ways of reaching potential customers for advertisers in Sklik and …
The e-commerce segment is booming. Turnover grew by 26% year on year and now accounts for 16% of retail sales. There are over 40,000 e-commerce sites on the Czech market alone, so it’s not easy to gain the favour of potential customers who will go on to develop trust in you. Consequently, it is important …
In the end of May this year, IMCO Committee of the European Parliament introduced a set of amending proposals concerning the prepared Digital Services Act (DSA); the draft Act was introduced by the European Commission in December 2020. Although the company Seznam.cz supports evolution of the current legal framework through the introduced legislative draft DSA, …
The total revenues of the company Seznam.cz amounted to CZK 4.946 billion last year, i.e. the year-on-year growth by 5.5 percent. In 2020, EBIT of the Czech internet No. 1 was almost CZK 1.6 billion, almost CZK 180 million more compared to 2019. As for the home page traffic, Seznam.cz was doing well and the service Zboží.cz …
The video market is growing significantly, and there is no doubt that Seznam.cz has played a significant part in this. But what is behind the success of video advertising and what is it that we are cooking up in the field of audio advertising? Check out our product blockbusters and hot audio news. The number …
