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In the previous article we listed the five key points for brand building, which are: 1. long-term communication and continuity, 2. sufficient investment, 3. broad reach, 4. originality, emotional tonality, and memorability, and 5. accurate measurement. Let’s discuss all of these in more detail. 1. Long-term communication and continuity You can see two curves in the …
“Your brand is what other people say about you when you’re not in the room” is a much-cited marketing quote from Jeff Bezos, founder of Amazon. In other words, he says that brand is reputation – that is, whether people know you and what they think of you. In a series of articles over the …
This year, the domestic Seznam Brand Studio impressed the international jury of the Native Advertising Awards with its campaigns to such an extent that they awarded it the best ever major native advertising studio in the world among the foreign competitors comprising large media houses. The jury also awarded the work of the domestic studio …
Advertisers using dynamic retargeting have the opportunity to extend the reach of their campaigns to other relevant customers interested in exactly which products they currently offer. Because it works on Seznam data, audiences will be available even after the end of third-party cookies, which is near. How does the new targeting work and how can …
Acquisition campaigns play a crucial role when advertising in the Sklik display network. These are primarily designed to bring in new potential customers and, in addition, they also help build the brand. Wondering what formats are suitable for acquisition campaigns? In this video, we will introduce these to you, including some practical tips on, for …
Now you can extend the reach of your ad messages into better-priced auctions with a Simple Display Campaign. Where does it appear and how do I set it up? Simple Display Campaign is a new campaign type available to you when you add a new campaign in the Sklik interface. To display it, all you …
