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In Sklik, you can now set up ad extensions at the account level. These extensions are applied across all campaigns where the extensions are not set up individually. Which extensions are affected, and which ones will Sklik set for you?
To make it easier for you to evaluate your campaigns, we are changing the method of video ad metrics calculation in Sklik. While previously the key indicator for us was the number of times an ad was played to the end, regardless of its length, we will now also consider other interactions with the ad.
From 1 August 2024, conversion and retargeting codes will have to contain a consent parameter with a value of 1 in order to work properly. Through this parameter, advertisers provide Seznam with information on whether the user has given consent to targeted advertising or conversion measurement.
Improved visualization of rocks, shadows, and contour lines in the hiking map has expanded from the Czech Republic to neighboring countries in Central Europe.
In the navigation, you’ll find new details — just tap the navigation arrow while driving and choose whether you want to see your current location, altitude, or the estimated time to the next waypoint.
The company Seznam.cz, Czech internet leader, has slightly increased its revenues in 2023 – they grew by 0.18% compared to 2022 to CZK 5.939 billion. Profit before tax also grew slightly, in particular by 6.06% to CZK 1.362 billion. “We entered the year 2023 in anticipation of the cooling domestic online market and the ongoing …
