What happens when a branded format is incorporated into a performance campaign and outperforms traditional banners? The Czech brand Yoggies decided to try Interscroller in Sklik to see if a small investment could deliver real results. The results spoke for themselves.
A small shop in Vítkov has grown to become a major player in the European market thanks to its successful online store. To continue growing, Insportline needed to find a way to increase orders without compromising profitability. The solution was a new Sklik strategy: Conversion Maximisation. Working with the Effectix agency, they implemented this strategy gradually, and the results spoke for themselves.
Personalisation and automation are key to success in online marketing today. That’s why Slevomat uses Boost.space to connect dynamic audiences with Sklik. This enables Slevomat to reach relevant customers more effectively and in a fully automated way. This makes the job of PPC specialists much easier — they can upload audiences without needing developers or complex API integrations.
As a tool for maximising advertising reach, the content network is an effective way of both acquiring new users and re-engaging existing site visitors. Retargeting campaigns effectively bring users back and deliver the desired performance. However, the end of third party cookies, expected in early 2025, will reduce the reach of retargeting. Sklik offers an alternative – targeting your own customer lists. Let’s take a look at how it worked for one ouf our clients Notino.
About the client Notino is the largest perfume and cosmetics e-shop in Europe, and has been on the Czech market since 2004. Since then, the company has gradually become one of the strongest online players in the beauty sector in Europe. Notino is currently active on 27 European markets. It is an authorised partner of …
The number of people who use a mobile phone or tablet to surf the Internet is constantly growing, so it makes sense to target them in campaigns. Nevertheless, you shouldn’t forget about users who prefer using desktop. In this case study we show how to effectively combine both target groups to achieve the best possible results through retargeting.
