We have been working on the transparency and openness of our advertising systems for a long time, and Sklik is no exception. This time, we’ve improved the ability to measure ads on the content network using external tracking systems. How does it work and how can it help you?
Do you use any of the adserving or measuring systems (Adform, Adssets, DV360, Gemius), do you measure the total impact or post-view conversion? We now offer this option in the Sklik content network.
What is this good for and why should I use it
You will find new fields for inserting external tracking codes, along with the tracking template field below each ad format, in the “optional items” link.
Import / export support to facilitate working with a wide range of advertising formats is included and fully supported.
You can read more about our tracking templates in our Help.
Jakub Novotný for the whole Sklik team
At Seznam, we’re constantly working to improve our services and create new user experiences. We’re excited to introduce a new integration between Boost.space and our programmatic advertising platform, Sklik, allowing you to connect with over 1,900 tools.
The integration of Bloomreach Engagement (formerly Exponea) and Sklik will make it easier for clients to target their own customer lists and use email addresses to reach and re-engage customers. In addition, this targeting is not reliant on third party cookies and will therefore continue to work as the reach of traditional retargeting declines.
Google Chrome is likely to stop supporting third-party cookies in early 2025. Therefore, it is high time to make adjustments that will allow you to continue to work with Sklik and Zboží.cz as you are used to. Without them, your conversion tracking and retargeting will virtually stop working.
