Are you already using or looking to use branding? For your ads to make the most impact, your creative idea must hit the requirements of Sklik precisely.
What is branding
Branding is certainly the most striking advertising format that Sklik offers. It is a banner that wraps around the content of the most visited websites on the Czech internet. This way, you can be sure that your target group will not miss your advertising message.
Requirements for creative visuals
A banner for Sklik branding must be 2000 × 1400 px in size and a maximum of 500 kB.
Further requirements:
Most frequent mistakes
If your graphic content does not respect the visible zone, the creative visual will be blocked and will not run. The solution is to upload a new creative visual that respects this rule.
In this case, the ad is likely to start running, but most likely it will not run smoothly. Websites that support branding ads have different dimensions, so a white background may protrude from behind the page to spoil the impression. The buffer distance takes these differences into account and ensures that the ad is displayed correctly.
For the whole Sklik team: Petr Novák
Have the tools to set up, optimise and evaluate your advertising in one convenient place? But of course, and that’s why we are gradually integrating Zboží.cz and Sklik Advertising Management. Find out what new features you can use now and what improvements are coming next in our article.
You can now use a new ad format in your Sklik campaigns. Interscroller is the largest mobile format that responds to scrolling on a mobile page. The ad message itself is in the background of the page, where the visitor scrolls to gradually reveal it.
At Seznam, we’re constantly working to improve our services and create new user experiences. We’re excited to introduce a new integration between Boost.space and our programmatic advertising platform, Sklik, allowing you to connect with over 1,900 tools.
