(Page 10)
Even the coming summer and the reverberations of the pandemic did not stop the creativity of our brand campaign designers. See how to take care of a car on a hot day, how a blind date via a webcam turned out, or test your knowledge of Czechia. We bring you a selection of content collaborations …
In spring we managed an RTB campaign for our client s.Oliver. It is a good example of a new approach that delivers high visibility even with low CPM (cost per mille).
We have been working on the transparency and openness of our advertising systems for a long time, and Sklik is no exception. This time, we’ve improved the ability to measure ads on the content network using external tracking systems. How does it work and how can it help you?
What do content collaborations between brands and media houses look like in our country and in the world? Take a look at our most extensive collaboration with Microsoft on artificial intelligence to date. Check out how the manufacturer of iconic Barbie dolls is fighting stereotypes or how Samsung’s expedition with National Geographic to the Grand …
We recently approached our users of all ages and interviewed them a little on the topic of online advertising. We asked which ads they find useful, what bothers them about mobile advertising or what they think of a company that advertises online. We believe that our survey can help you create campaigns that people love …
It might seem that with the current very advanced possibilities of optimizing digital campaigns, especially in the field of programmatic advertising, the application of best practices can essentially guarantee success. But how is it possible that often two almost identical campaigns deliver very different results?
