Buying with visibility in an open auction
14. August 2020
In spring we managed an RTB campaign for our client s.Oliver. It is a good example of a new approach that delivers high visibility even with low CPM (cost per mille).
Veronika Geltner
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Better performance data through impression measurement
6. August 2020
Sklik
We have been working on the transparency and openness of our advertising systems for a long time, and Sklik is no exception. This time, we’ve improved the ability to measure ads on the content network using external tracking systems. How does it work and how can it help you?
Exciting content collabs: Microsoft, Husquarna and others
15. July 2020
What do content collaborations between brands and media houses look like in our country and in the world? Take a look at our most extensive collaboration with Microsoft on artificial intelligence to date. Check out how the manufacturer of iconic Barbie dolls is fighting stereotypes or how Samsung’s expedition with National Geographic to the Grand …
Seznam survey: Ads people do (not) want to see
15. July 2020
We recently approached our users of all ages and interviewed them a little on the topic of online advertising. We asked which ads they find useful, what bothers them about mobile advertising or what they think of a company that advertises online. We believe that our survey can help you create campaigns that people love …
How creative ideas increase success of advertising campaigns
9. July 2020
RTB
It might seem that with the current very advanced possibilities of optimizing digital campaigns, especially in the field of programmatic advertising, the application of best practices can essentially guarantee success. But how is it possible that often two almost identical campaigns deliver very different results?
Case study: Dynamic retargeting on category for decoDoma
6. July 2020
DecoDoma is a Czech mail order and online store founded in 2012, currently operating in the Czech, Slovak, Polish and Romanian markets. It is one of the leaders in the field of household goods, accessories and home textiles with a wide range of its own label products.