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Veronika Geltner

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New direct sales video ad products to help you in upcoming high season

9. October 2020

New visible video ad formats Outstream Floating and Seznam Brand Video combine the benefits of other popular advertising positions and allow you to reach your audience efficiently and cost-effectively. Outstream floating With Outstream Floating you can now reach all audiences of Seznam content sites at once with a single video product. For example, Outstream, which …


Buying with visibility in an open auction

14. August 2020

In spring we managed an RTB campaign for our client s.Oliver. It is a good example of a new approach that delivers high visibility even with low CPM (cost per mille).


Better performance data through impression measurement

6. August 2020

We have been working on the transparency and openness of our advertising systems for a long time, and Sklik is no exception. This time, we’ve improved the ability to measure ads on the content network using external tracking systems. How does it work and how can it help you?


Exciting content collabs: Microsoft, Husquarna and others

15. July 2020

What do content collaborations between brands and media houses look like in our country and in the world? Take a look at our most extensive collaboration with Microsoft on artificial intelligence to date. Check out how the manufacturer of iconic Barbie dolls is fighting stereotypes or how Samsung’s expedition with National Geographic to the Grand …


Seznam survey: Ads people do (not) want to see

15. July 2020

We recently approached our users of all ages and interviewed them a little on the topic of online advertising. We asked which ads they find useful, what bothers them about mobile advertising or what they think of a company that advertises online. We believe that our survey can help you create campaigns that people love …