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RTB lets you buy advertising space in a few clicks from almost anywhere. It is all the more important to pay attention on which pages and in what context the ad is displayed. Ondra Kacbal talked about it in detail at this year‘s Seznam forum. At Seznam, we take the quality of advertising space very …
“A company that does not have to save cash can make a significant profit from the recession,” says Marek Hlavica, head of the Association of Communication Agencies. Throughout the year, the position of online and television advertising has strengthened significantly. Other types of advertising are struggling to keep up. Experts advise businesses not to cut …
Czech #1 online platform Seznam.cz requests CZK 9.072 billion from Google as a compensation for damage caused as a result of restricted competition in general internet search. This is a result of Google’s abuse of its dominant position on the Czech market with licensed operating systems and application stores for smart devices equipped with Android …
Seznam Behind the Screen presents a new episode on how Czechs search. As you probably already know from the previous part of our Seznam series, our search is unique in the world. A quarter of the Czech online population uses Seznam for search, which makes us one of only 6 countries in the world that …
Are you already using or looking to use branding? For your ads to make the most impact, your creative idea must hit the requirements of Sklik precisely.
The Christmas season is slowly upon us, so it is high time to reach potential customers with your offer. You can work with existing visitors through retargeting, but you can do better, right? How do you hook a new customer? It’s easy: try a dynamic banner.
