About the Client Jan Becher – Karlovarská Becherovka, a. s. is a company with Czech roots and a worldwide presence. Aside from its own production, the company distributes more than…
What is native advertising? That’s the advertising you want. Publishers and websites in general need advertising because it feeds them. The advertiser in turn needs advertising formats where they can…
In the previous article we listed the five key points for brand building, which are: 1. long-term communication and continuity, 2. sufficient investment, 3. broad reach, 4. originality, emotional tonality,…
“Your brand is what other people say about you when you’re not in the room” is a much-cited marketing quote from Jeff Bezos, founder of Amazon. In other words, he…
How do you know if your brand has become recognised by your customers? With Seznam Brand Lift, you can evaluate your campaign goals and the extent to which your brand…
Last year, e-shops literally grew like mushrooms after the rain and, since then, online businesses have been experiencing golden times. Marketers who previously did not have online stores realized that…
