Let Sklik handle bid optimization for you. The automated bidding strategy will bid on your behalf. Until now, you could use it in the Display Network and in the recently launched Smart campaign. It is now also available for Search campaigns. How can it help you, and what should you watch out for?
You can now use a new campaign type in Sklik: Smart Campaign. It means you no longer need to spend time on targeting or creating ads. The campaign is powered by Seznam AI, which takes care of key parts of setup and optimization for you.
After months of intensive testing, we are launching a new way to measure conversions and retargeting: Seznam Event Measurement (SEM). What are its main benefits, and how should you deploy and test it? You’ll find everything important in this article.
Have the tools to set up, optimise and evaluate your advertising in one convenient place? But of course, and that’s why we are gradually integrating Zboží.cz and Sklik Advertising Management. Find out what new features you can use now and what improvements are coming next in our article.
In Sklik, you can now set up ad extensions at the account level. These extensions are applied across all campaigns where the extensions are not set up individually. Which extensions are affected, and which ones will Sklik set for you?
To make it easier for you to evaluate your campaigns, we are changing the method of video ad metrics calculation in Sklik. While previously the key indicator for us was the number of times an ad was played to the end, regardless of its length, we will now also consider other interactions with the ad.
