At Seznam, we’re constantly working to improve our services and create new user experiences. We’re excited to introduce a new integration between Boost.space and our programmatic advertising platform, Sklik, allowing you to connect with over 1,900 tools.
The integration of Bloomreach Engagement (formerly Exponea) and Sklik will make it easier for clients to target their own customer lists and use email addresses to reach and re-engage customers. In addition, this targeting is not reliant on third party cookies and will therefore continue to work as the reach of traditional retargeting declines.
Google Chrome is likely to stop supporting third-party cookies in early 2025. Therefore, it is high time to make adjustments that will allow you to continue to work with Sklik and Zboží.cz as you are used to. Without them, your conversion tracking and retargeting will virtually stop working.
Sklik is constantly innovating its services, so you can now base lookalike targeting on email addresses. This novelty will allow you to target your campaigns accurately even in cookieless times. The accuracy and efficiency of targeted campaigns is ensured by advanced machine learning.
Last autumn we introduced a new feature that offers advertisers a new way of targeting. Sklik allows you to work with customer data, specifically your own lists of customers email addresses. But for some, collecting your customers’ emails may sound suspicious. To allay any unnecessary fears about using this targeting, here are answers to three of the most common concerns.
Introducing a new feature in Sklik that allows you to use hashed emails to make your own 1st party data even more secure. This innovation provides a higher level of privacy by using the standardised SHA-256 method for data encryption. Hash emails can be uploaded directly from the user interface or via the API.
