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When planning brand online campaigns, we can monitor many metrics. One of the most important is frequency. But what does frequency mean in online marketing? And which one is ideal? That is the focus of this article. Frequency as defined in online marketing is the amount of reach of our target group by a certain message over …
And here it is again! Christmas is fast approaching and with it, the chance to make the most of Sklik campaigns. Don’t underestimate preparations, and Santa will bring you even more conversions. Join us for this year’s tips on how to tweak Sklik campaigns to perfection! 1. Retargeting (RTG) to e-mail addresses Do you have …
As a highly optimized online advertising platform, Sklik will help you gain new customers and promote your services or products. Whether it comes to brand visibility, new customers’ acquisition, increasing website traffic or promoting an online store using advertising, Sklik may deliver desired outcomes. Watch the following video and learn more about Sklik Why advertise …
September isn’t just the start of a new school year, it’s also the start of fall. So don’t forget to focus your campaigns around seasonal themes. But which? Fall is the season of choice among fishermen and mushroom pickers; gardeners are harvesting their crops and starting to get their gardens ready for winter. With the …
After several pandemic seasons that weren’t conducive to travel abroad, this year things look very promising! According to the travel agencies we’ve talked to, there’s a high degree of interest among Czechs in a holiday by the sea – despite rising inflation and the need to make savings in other areas. Let’s take a closer …
In order for your business to develop successfully, it is important to increase its absolute profit. Clearly defined goals will help you to achieve this. The ideal approach to Sklik campaigns is to focus on promoting products or services, attracting new customers, supporting existing customers, and building a brand. When optimizing campaigns, advertisers determine a …
