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#Programmatic advertising



Brand building: 5 key points

In the previous article we listed the five key points for brand building, which are: 1. long-term communication and continuity, 2. sufficient investment, 3. broad reach, 4. originality, emotional tonality, and memorability, and 5. accurate measurement. Let’s discuss all of these in more detail. 1. Long-term communication and continuity You can see two curves in the …


Do you evaluate your brand campaigns? Then you’ll enjoy using Seznam Brand Lift!

How do you know if your brand has become recognised by your customers? With Seznam Brand Lift, you can evaluate your campaign goals and the extent to which your brand awareness has increased. See how this tool helped Hyundai Motors with their Going to the Euro! campaign. Seznam Brand Lift helps you measure the impact …