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This campaign for our client, Palírna U Zeleného stromu, became an example of how to combine direct buy and Seznam Native with RTB to meet the client’s goals. During the campaign we used RTB, which can play a key role in follow-up communication (storytelling) and in working with the frequency of the reach, to capture …
Do you want to know what is programmatic advertising and how can it help you? Then you should watch our new episode of Seznam Behind the Screen. Seznam is a huge advertising space. The ads that you can buy from us via Sklik or RTB can not only be seen on the Seznam homepage, but …
After some time, we present another case study, this time from a RTB campaign for our client Johann Malle, a manufacturer of continental beds and natural fibre mattresses for healthy sleeping.
RTB lets you buy advertising space in a few clicks from almost anywhere. It is all the more important to pay attention on which pages and in what context the ad is displayed. Ondra Kacbal talked about it in detail at this year‘s Seznam forum. At Seznam, we take the quality of advertising space very …
It might seem that with the current very advanced possibilities of optimizing digital campaigns, especially in the field of programmatic advertising, the application of best practices can essentially guarantee success. But how is it possible that often two almost identical campaigns deliver very different results?
