At Seznam, we’re constantly working to improve our services and create new user experiences. We’re excited to introduce a new integration between Boost.space and our programmatic advertising platform, Sklik, allowing you to connect with over 1,900 tools.
Using first-party data to reach your audience is a smart, forward-thinking strategy. The Seznam Data Clean Room allows you to upload your customer email lists securely and activate them on the Sklik platform. This allows you to safely and effectively target users who are already familiar with your brand.
Zboží.cz campaigns in Sklik are now being converted into Shopping Ads campaigns. This better reflects the current scope of the advertising, which has long since expanded far beyond the Zboží.cz price comparison site. However, this should not be confused with the name of the Zboží.cz price comparison site, which remains unchanged for visitors.
Over the past year, we have completely overhauled our approach to identifying user interests. By leveraging deep neural networks and advanced language models, including SeLLMa from Seznam, as well as the latest natural language processing techniques, we have achieved significantly more accurate content classification. Let’s summarise what this means for you.
Have the tools to set up, optimise and evaluate your advertising in one convenient place? But of course, and that’s why we are gradually integrating Zboží.cz and Sklik Advertising Management. Find out what new features you can use now and what improvements are coming next in our article.
You can now use a new ad format in your Sklik campaigns. Interscroller is the largest mobile format that responds to scrolling on a mobile page. The ad message itself is in the background of the page, where the visitor scrolls to gradually reveal it.
