Take advantage of a unique opportunity to purchase audio ad space through our Seznam Cross Audio – a bundle of audio space in podcasts from the editors of Seznam Zprávy, Novinky.cz, radio advertising on Expres FM and Classic Praha and floating positions in all podcasts featured on the new Podcasty.cz platform. Here you will find over 300 shows from the best Czech podcast channels from the last 3 years.
We have decided to embrace the trend of audio content. Since 2020, we have systematically built up our editorial teams to focus on developing our own audio content. One of the most successful podcasts from Seznam is undoubtedly Josef Klíma’s award-winning podcast series about the Czech underworld. The podcast has reached 1 million replays and a sequel is in the pipeline. Other favourites include the political talk show Vlevo dole or the football podcast Angličan, which won the Podcast of the Year award in the Sports category.
With Seznam Cross Audio, you have the unique opportunity to reach listeners across the Czech podcast landscape. Our Podcasty.cz platform brings together 61 Czech creators who together publish 395 podcast shows. Some of the best known include Vinohradská 12, Deep Talks, the Ranní show and 3in1.
Moreover, you can be sure that your ad will only be published in a brand-safe environment. Podcasty.cz also has a unique reach among listeners – thanks player’s placement on the main page of Seznam.cz.
Read up on more trends and interesting facts from the world of podcasts and audio advertising. Did you know that already this year, the spend in podcast advertising is expected to reach 50% of investment in traditional radio advertising?
To make it easier for you to evaluate your campaigns, we are changing the method of video ad metrics calculation in Sklik. While previously the key indicator for us was the number of times an ad was played to the end, regardless of its length, we will now also consider other interactions with the ad.
Sooner or later, third-party user cookies you’re used to targeting will become anonymous traffic. Does this scare you? It doesn’t have to. We have been preparing for this situation for a long time and have come up with a solution to target users using so-called cookieless browsers.
How to extend campaign reach and increase turnover while upholding the target Cost of Sale (CoS)? The clients Agrofortel and Spořílek decided to use acquisition targeting using dynamic retargeting of product visitors on Seznam websites. This type of targeting shows users an ad for a specific product from the client’s XML feed, which they viewed in the Seznam browser. The results of the campaign may inspire you to work with targeting.
