Sooner or later, third-party user cookies you’re used to targeting will become anonymous traffic. Does this scare you? It doesn’t have to. We have been preparing for this situation for a long time and have come up with a solution to target users using so-called cookieless browsers.
Seznam Cross Audio will get your ads heard – on radio and in podcasts
Take advantage of a unique opportunity to purchase audio ad space through our Seznam Cross Audio – a bundle of audio space in podcasts from the editors of Seznam Zprávy, Novinky.cz, radio advertising on Expres FM and Classic Praha and floating positions in all podcasts featured on the new Podcasty.cz platform. Here you will find over 300 shows from the best Czech podcast channels from the last 3 years.
Where will your ad be heard?
- in podcasts from the editors of SeznamZprávy.cz and Novinky.cz
- in all podcasts on the Podcasts.cz platform
- on Expres FM and Classic Praha radio stations
- in articles on Seznam Zprávy
We have decided to embrace the trend of audio content. Since 2020, we have systematically built up our editorial teams to focus on developing our own audio content. One of the most successful podcasts from Seznam is undoubtedly Josef Klíma’s award-winning podcast series about the Czech underworld. The podcast has reached 1 million replays and a sequel is in the pipeline. Other favourites include the political talk show Vlevo dole or the football podcast Angličan, which won the Podcast of the Year award in the Sports category.
Make yourself heard in a quality stream of Czech audio production
With Seznam Cross Audio, you have the unique opportunity to reach listeners across the Czech podcast landscape. Our Podcasty.cz platform brings together 61 Czech creators who together publish 395 podcast shows. Some of the best known include Vinohradská 12, Deep Talks, the Ranní show and 3in1.
Moreover, you can be sure that your ad will only be published in a brand-safe environment. Podcasty.cz also has a unique reach among listeners – thanks player’s placement on the main page of Seznam.cz.
Benefits of audio advertising
- Reach potential customers during activities that have not yet been served by advertising such as jogging, walking the dog or on their way to work.
- Listeners are more focused on the content, so their attention span is higher.
- Compared to other media, audio content has a lower concentration of advertising messages, so your ad will be more memorable to listeners – audio ads have up to a 24% higher ad recall rate than display ads and are 2x more likely to increase purchase interest compared to display ads.
Read up on more trends and interesting facts from the world of podcasts and audio advertising. Did you know that already this year, the spend in podcast advertising is expected to reach 50% of investment in traditional radio advertising?