Advertising

Already popular with the clients at our homepage Seznam.cz and news website Novinky.cz, the Outstream video format has been made available also for Sport.cz, Proženy.cz and Kupi.cz. We wrote about improvements to Outstream already in an earlier article. Now we want to allow advertisers to reach users on other sites as well. Advertisers are now …

You already know that we offer vertical video for the mobile. Last year, we have adapted it to make it a full-fledged video format. It is currently available on all content services (Novinky, Seznam Zprávy, Proženy, Garáž, Super, Sport). Vertical video has many benefits, such as visible placement at the beginning of an article or …

We can all see that the growing trend of mobile advertising continues strong in 2019. We took a closer look at the mobile domain and mobile advertising. Below we present the most interesting highlights from a survey we conducted with Seznam users older than 15 years in the month of April 2019.

Seznam.cz, the leader of the Czech internet, has launched a new product for its advertisers called Seznam Reach Video, which combines various video advertising options for maximum user reach. With the help of Seznam Reach Video, clients can reach most of their target online audience. The format has the ambition to compete with television advertising …

Terezia Company, in cooperation with Taste Sun, tested the combined format during beta testing and later expanded it to other content campaigns. Natively written advertisements have been styled to pique readers’ curiosity about oyster mushrooms. The ads referred to a blog with content about the mushroom’s positive impact on human health.