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The year 2020 was atypical in so many ways, and advertisers in many industries faced unprecedented challenges. We want to take a brief look back and recap the most important innovations of the year. Are you making the most of all the new possibilities? What do we regard the most useful innovation Sklik introduced in …
Do you want to know what is programmatic advertising and how can it help you? Then you should watch our new episode of Seznam Behind the Screen. Seznam is a huge advertising space. The ads that you can buy from us via Sklik or RTB can not only be seen on the Seznam homepage, but …
During the summer and autumn, we tested the display of videos from the video platform televizeseznam.cz on the homepage to find out how this media type will work in the article feed. At the same time, we introduced instream advertising on our website which is visited by 4 million real people every day.
After some time, we present another case study, this time from a RTB campaign for our client Johann Malle, a manufacturer of continental beds and natural fibre mattresses for healthy sleeping.
Televize Seznam’s ratings doubled after the change in the programming schedule earlier in the spring. The monthly reach of Televize Seznam, owned by the Czech internet leader Seznam.cz, reached 2.8 million viewers in December*. Compared to last year, the share also increased to the current 0.54%**. In 2021, we can look forward to 252 films …
This year, the Seznam Brand Studio scored a great success at the largest international native advertising competition. Andy Sitta and his team won four awards at the Native Advertising Awards, hosted online this year. The studio won the gold in the Best Low-Budget Campaign category and silver in the Best Use of the Written Word …
