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Online video advertising is gaining traction as an advertising format and more and more businesses are warming up to it. We asked several experts how to use video advertising for the most benefit, what to watch out for which metrics to use for evaluation. Read the first part of their answers.
The mobile phone is increasingly becoming a fixture in our daily lives. On average, we look at it up to 50 times a day. In addition to being a place where we go to get inspired, we use it to shop online, read the news or connect with our loved ones on social networks. Seznam.cz …
Last summer, we introduced a must-have Branding format to your portfolio. Let’s recall its benefits and how to set it up to deliver the best performance Branding is essentially a large banner that envelops website content. Thanks to its dimensions of 2000 × 1400 px, it is the largest and thus the most unmissable of …
Already popular with the clients at our homepage Seznam.cz and news website Novinky.cz, the Outstream video format has been made available also for Sport.cz, Proženy.cz and Kupi.cz. We wrote about improvements to Outstream already in an earlier article. Now we want to allow advertisers to reach users on other sites as well. Advertisers are now …
You already know that we offer vertical video for the mobile. Last year, we have adapted it to make it a full-fledged video format. It is currently available on all content services (Novinky, Seznam Zprávy, Proženy, Garáž, Super, Sport). Vertical video has many benefits, such as visible placement at the beginning of an article or …
We can all see that the growing trend of mobile advertising continues strong in 2019. We took a closer look at the mobile domain and mobile advertising. Below we present the most interesting highlights from a survey we conducted with Seznam users older than 15 years in the month of April 2019.
