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September isn’t just the start of a new school year, it’s also the start of fall. So don’t forget to focus your campaigns around seasonal themes. But which? Fall is the season of choice among fishermen and mushroom pickers; gardeners are harvesting their crops and starting to get their gardens ready for winter. With the …
The long-awaited new feature on the Seznam.cz home page is finally here. And what are its benefits to you? Reach out to your customers on the most-visited website on the Czech Internet – wherever they are. You can use formats such as Mobile Interscroller or Mobile Vertical Outstream, which are now also available on the …
After several pandemic seasons that weren’t conducive to travel abroad, this year things look very promising! According to the travel agencies we’ve talked to, there’s a high degree of interest among Czechs in a holiday by the sea – despite rising inflation and the need to make savings in other areas. Let’s take a closer …
In order for your business to develop successfully, it is important to increase its absolute profit. Clearly defined goals will help you to achieve this. The ideal approach to Sklik campaigns is to focus on promoting products or services, attracting new customers, supporting existing customers, and building a brand. When optimizing campaigns, advertisers determine a …
In the previous blog post, we have pointed out that the modern Recommendation Systems became widespread as they significantly improve user experience of consumers of online services and goods. For the same reason, the RS became subject of advanced research in leading technological companies. In this blog post, we will closely look at how the …
Are you an e-shop that advertises on Seznam? If you want to maximize your orders, you’re definitely using Zboží.cz and Sklik, including Shopping ads. What would you say if you could set up, manage, and evaluate all your product advertising on Seznam from a single interface? That’s the goal of the project we call Seznam …
