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In the previous article we listed the five key points for brand building, which are: 1. long-term communication and continuity, 2. sufficient investment, 3. broad reach, 4. originality, emotional tonality, and memorability, and 5. accurate measurement. Let’s discuss all of these in more detail. 1. Long-term communication and continuity You can see two curves in the …
“Your brand is what other people say about you when you’re not in the room” is a much-cited marketing quote from Jeff Bezos, founder of Amazon. In other words, he says that brand is reputation – that is, whether people know you and what they think of you. In a series of articles over the …
Advertisers using dynamic retargeting have the opportunity to extend the reach of their campaigns to other relevant customers interested in exactly which products they currently offer. Because it works on Seznam data, audiences will be available even after the end of third-party cookies, which is near. How does the new targeting work and how can …
Acquisition campaigns play a crucial role when advertising in the Sklik display network. These are primarily designed to bring in new potential customers and, in addition, they also help build the brand. Wondering what formats are suitable for acquisition campaigns? In this video, we will introduce these to you, including some practical tips on, for …
Now you can extend the reach of your ad messages into better-priced auctions with a Simple Display Campaign. Where does it appear and how do I set it up? Simple Display Campaign is a new campaign type available to you when you add a new campaign in the Sklik interface. To display it, all you …
You probably already know that, due to an amendment to the Electronic Communications Act, now you need to obtain user consent before running tracking codes. Let’s take a look at exactly what’s changing and – more importantly – how we can work together to accommodate the changes to comply with the law while minimizing the …
