(Page 5)
What is native advertising? That’s the advertising you want. Publishers and websites in general need advertising because it feeds them. The advertiser in turn needs advertising formats where they can present their brand and products. And users want a nice site where they’ll find interesting information. Native advertising connects these three perspectives. Grab your audience’s …
The moment when we lose cookies and it will become impossible to target customers via this tool is coming, and those who think about the future must prepare for it. Fortunately, Seznam.cz has prepared several solutions for its partners. One of them is user log-in via Seznam. We asked Libor Zůbek, Marketing Director at NetDirect, …
Every e-shop owner knows the problem with an abandoned cart. Customers are often discouraged by the last step, when they have to register on the website or tediously fill in their details. Have you ever wondered how to solve this problem? We have. There is Seznam Log-in. About Seznam Log-in With Seznam Log-in, all people …
In May this year, Seznam.cz will organize a workshop in English language called “Recommendation Systems and User Representations” at the scientific conference Machine Learning Prague 2022. Participants will learn about the current state of research on recommendation systems, including the deep neural network architectures used in them. The workshop will include a practical part, during …
In the previous article we listed the five key points for brand building, which are: 1. long-term communication and continuity, 2. sufficient investment, 3. broad reach, 4. originality, emotional tonality, and memorability, and 5. accurate measurement. Let’s discuss all of these in more detail. 1. Long-term communication and continuity You can see two curves in the …
“Your brand is what other people say about you when you’re not in the room” is a much-cited marketing quote from Jeff Bezos, founder of Amazon. In other words, he says that brand is reputation – that is, whether people know you and what they think of you. In a series of articles over the …
