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This campaign for our client, Palírna U Zeleného stromu, became an example of how to combine direct buy and Seznam Native with RTB to meet the client’s goals. During the campaign we used RTB, which can play a key role in follow-up communication (storytelling) and in working with the frequency of the reach, to capture …
Take advantage of a unique opportunity to purchase audio ad space through our Seznam Cross Audio – a bundle of audio space in podcasts from the editors of Seznam Zprávy, Novinky.cz, radio advertising on Expres FM and Classic Praha and floating positions in all podcasts featured on the new Podcasty.cz platform. Here you will find …
In this case study, produced in collaboration with our client Mountfield, you will learn how the client used the Outstream video format within Sklik to promote one of their products – electric bikes. The aim of this video campaign was to communicate the idea that Mountfield is not only a well-known retailer of gardening equipment, …
Do you think effective video advertising costs hundreds of thousands? The opposite is true. Both the production and distribution can be surprisingly inexpensive. We’ll tell you how. Production does not have to be expensive Probably the biggest worry regarding video advertising is the cost of production. Of course, the amounts can reach the high thousands, …
Last year, e-shops literally grew like mushrooms after the rain and, since then, online businesses have been experiencing golden times. Marketers who previously did not have online stores realized that this would be the only reliable sales channel for a long time. How can you successfully stay in business, even post-covid, and draw attention to …
Are you really making the most of the Sklik content network? We’ve made an infographic for you with 3 strategies for improving your campaign’s effectiveness beyond all expectations! We present these tips for maximizing profits, increasing profitability and broadening the reach of your advertising. The tips reflect the most common recommendations of our specialists and …
