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Last year, e-shops literally grew like mushrooms after the rain and, since then, online businesses have been experiencing golden times. Marketers who previously did not have online stores realized that this would be the only reliable sales channel for a long time. How can you successfully stay in business, even post-covid, and draw attention to …
Are you really making the most of the Sklik content network? We’ve made an infographic for you with 3 strategies for improving your campaign’s effectiveness beyond all expectations! We present these tips for maximizing profits, increasing profitability and broadening the reach of your advertising. The tips reflect the most common recommendations of our specialists and …
Want to increase your brand awareness? Try brand campaigns! These are the ideal way to tell your story to potential and existing customers and differentiate yourself from the competition. Brand campaigns differ from performance campaigns in that they require consistent and long-term work across different advertising channels, a suitable creative concept and detailed evaluation. But …
The e-commerce segment is booming. Turnover grew by 26% year on year and now accounts for 16% of retail sales. There are over 40,000 e-commerce sites on the Czech market alone, so it’s not easy to gain the favour of potential customers who will go on to develop trust in you. Consequently, it is important …
The video market is growing significantly, and there is no doubt that Seznam.cz has played a significant part in this. But what is behind the success of video advertising and what is it that we are cooking up in the field of audio advertising? Check out our product blockbusters and hot audio news. The number …
In addition to the existing options for selecting campaigns for the statistical report – by activity or a specific campaign – we have added the option of filtering campaigns by their type. For example, you can now set up an automatic report for all campaigns of the search type. This will also include all your …
