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Whether you are a small, medium or large business, brand campaigns should be a part of your communication mix. If you stick with performance campaigns only, the competition will soon outpace you. We made the metrics for evaluating the benefits of branding campaigns available to you last year. For best results, work with visibility. How …
In terms of video advertising the year 2020, which was a strange one in so many ways, was paradoxically successful for Seznam: the increase in video space, the launch of new Sklik features and an increase in ad spend. But what are we planning for this year? Of course, Covid also played a certain role …
Did you know that Seznam owns eight of the 20 most popular Czech websites? In addition to the Seznam.cz homepage, these include Novinky.cz, Seznam Zprávy and Super.cz. In our new episode of Seznam Behind the Screen about programmatic advertising, we’ll look at how you too can benefit from the power of the Seznam content and …
Recently we announced the addition of new targetable interests in RTB. Sklik couldn’t be left behind, and on 11 January 2021 it debuted a revamped tree for interest-based targeting. What has changed?
Do you want to know what is programmatic advertising and how can it help you? Then you should watch our new episode of Seznam Behind the Screen. Seznam is a huge advertising space. The ads that you can buy from us via Sklik or RTB can not only be seen on the Seznam homepage, but …
During the summer and autumn, we tested the display of videos from the video platform televizeseznam.cz on the homepage to find out how this media type will work in the article feed. At the same time, we introduced instream advertising on our website which is visited by 4 million real people every day.
