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Did you know that Seznam owns eight of the 20 most popular Czech websites? In addition to the Seznam.cz homepage, these include Novinky.cz, Seznam Zprávy and Super.cz. In our new episode of Seznam Behind the Screen about programmatic advertising, we’ll look at how you too can benefit from the power of the Seznam content and …
Recently we announced the addition of new targetable interests in RTB. Sklik couldn’t be left behind, and on 11 January 2021 it debuted a revamped tree for interest-based targeting. What has changed?
Do you want to know what is programmatic advertising and how can it help you? Then you should watch our new episode of Seznam Behind the Screen. Seznam is a huge advertising space. The ads that you can buy from us via Sklik or RTB can not only be seen on the Seznam homepage, but …
During the summer and autumn, we tested the display of videos from the video platform televizeseznam.cz on the homepage to find out how this media type will work in the article feed. At the same time, we introduced instream advertising on our website which is visited by 4 million real people every day.
After some time, we present another case study, this time from a RTB campaign for our client Johann Malle, a manufacturer of continental beds and natural fibre mattresses for healthy sleeping.
Televize Seznam’s ratings doubled after the change in the programming schedule earlier in the spring. The monthly reach of Televize Seznam, owned by the Czech internet leader Seznam.cz, reached 2.8 million viewers in December*. Compared to last year, the share also increased to the current 0.54%**. In 2021, we can look forward to 252 films …
