We now show you photos even from the most remote corners of the world. We’ve decided to use the Wikimedia database so that no place on the Map remains without a gallery.
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Seznam.cz opens its third data centre and increases the capacity of its IT equipment to 6 MW
The Czech internet leader has opened its third data centre. The new building was added to the existing data centre in Horní Počernice, which was commissioned in 2015. The implementation took exactly one year and was carried out in cooperation with Metrostav and the general contractor, Altron.
You can now find labels in place details on the Map that tell you whether you can pay by card, or if there’s a kids’ corner or an outdoor seating area.
Should you target desktops or mobiles? Combine both options!
The number of people who use a mobile phone or tablet to surf the Internet is constantly growing, so it makes sense to target them in campaigns. Nevertheless, you shouldn’t forget about users who prefer using desktop. In this case study we show how to effectively combine both target groups to achieve the best possible results through retargeting.
How to build and measure a brand well using RTB and Seznam Brand Lift?
In today’s online world, where we are constantly faced with so many ads, it’s important to remind users and measure brand awareness regularly, even with well-defined targeting. It was the combination of the follow-up strategy and measurement of awareness through Seznam Brand Lift that helped the client to succeed with his campaign. Let’s have a look at it.
Display frequency: When is it really effective and when does it just look that way?
Which ad impression frequency per user in brand campaigns is the most effective? The optimal frequency is generally considered to be between four and seven impressions. Let’s take a look at how we know when we’ve actually achieved an effective frequency, and when it just looks like it.