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Improve your brand awareness through brand campaigns

Veronika Geltner 12. August 2021

Want to increase your brand awareness? Try brand campaigns! These are the ideal way to tell your story to potential and existing customers and differentiate yourself from the competition.  Brand campaigns differ from performance campaigns in that they require consistent and long-term work across different advertising channels, a suitable creative concept and detailed evaluation. But …


Companies Seznam.cz, Microsoft, Google, Lilo and Verizon Media joined their forces concerning the discussed Digital Services Act

Aneta Kapuciánová 1. July 2021

In the end of May this year, IMCO Committee of the European Parliament introduced a set of amending proposals concerning the prepared Digital Services Act (DSA); the draft Act was introduced by the European Commission in December 2020. Although the company Seznam.cz supports evolution of the current legal framework through the introduced legislative draft DSA, …