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Case study: Combined advertising with native ads

9. October 2018

Terezia Company, in cooperation with Taste Sun, tested the combined format during beta testing and later expanded it to other content campaigns. Natively written advertisements have been styled to pique readers’ curiosity about oyster mushrooms. The ads referred to a blog with content about the mushroom’s positive impact on human health.


On Friday 12 January Seznam.cz will launch its own television broadcasting

Aneta Kapuciánová 10. January 2018

On Friday, 12 January, the Czech internet leader Seznam.cz will launch Televize Seznam [Seznam Television]. People can tune in to the classic television in the broadband multiplex 3 of Czech Radiocommunications, as well as for all main providers of cable, satellite, and IPTV broadcasting. Televize Seznam will offer high-quality information and entertainment, and seeks to …


Free flow of non-personal data

5. October 2017

13. září 2017 představila Evropská komise dlouho očekáváné nařízení o volném toku neosobních dat (COM 2017 495 final – Regulation on a framework for the free flow of non-personal data in the European Union). Tento dokument tak doplňuje komplexní balík tří důležitých evropských nařízení, a to GDPR, E-privacy a Free flow of non-personal data. Část …


Seznam Zprávy to bring innovative news reporting

4. October 2016

From today, an innovative news service called Seznam Zprávy will appear on the Seznam.cz homepage. Built over the summer by Jakub Unger, the editorial board’s goal is to provide quality and serious news content and journalism not available anywhere else. Seznam Zprávy will combine the approaches of printed dailies, on-line media, and television broadcasting. “We’ll …