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We can all see that the growing trend of mobile advertising continues strong in 2019. We took a closer look at the mobile domain and mobile advertising. Below we present the most interesting highlights from a survey we conducted with Seznam users older than 15 years in the month of April 2019.
Seznam.cz, the leader of the Czech internet, has launched a new product for its advertisers called Seznam Reach Video, which combines various video advertising options for maximum user reach. With the help of Seznam Reach Video, clients can reach most of their target online audience. The format has the ambition to compete with television advertising …
Ivo Lukačovič, owner and founder of the number one Czech Internet company, is stepping down as Chairman of the Board of Directors of Seznam.cz and will no longer be a Board Member. Three existing Vice-Chairmen will alternate as Chairman of the Board of Directors. The change in the head of the statutory body will take …
Seznam.cz, which has owned a majority share since July 2018 in Voice of Prague, operator of the Expres FM and Classic Praha radio stations, has become its 100% owner. The radio stations, which broadcast in Prague and Central Bohemia, now anticipate a greater focus on quality and independent news coverage along with talk radio. The …
Terezia Company, in cooperation with Taste Sun, tested the combined format during beta testing and later expanded it to other content campaigns. Natively written advertisements have been styled to pique readers’ curiosity about oyster mushrooms. The ads referred to a blog with content about the mushroom’s positive impact on human health.
On Friday, 12 January, the Czech internet leader Seznam.cz will launch Televize Seznam [Seznam Television]. People can tune in to the classic television in the broadband multiplex 3 of Czech Radiocommunications, as well as for all main providers of cable, satellite, and IPTV broadcasting. Televize Seznam will offer high-quality information and entertainment, and seeks to …
