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You can now use a new ad format in your Sklik campaigns. Interscroller is the largest mobile format that responds to scrolling on a mobile page. The ad message itself is in the background of the page, where the visitor scrolls to gradually reveal it.
Introducing a new feature in Sklik that allows you to use hashed emails to make your own 1st party data even more secure. This innovation provides a higher level of privacy by using the standardised SHA-256 method for data encryption. Hash emails can be uploaded directly from the user interface or via the API.
In Sklik, you can now set up ad extensions at the account level. These extensions are applied across all campaigns where the extensions are not set up individually. Which extensions are affected, and which ones will Sklik set for you?
Which ad impression frequency per user in brand campaigns is the most effective? The optimal frequency is generally considered to be between four and seven impressions. Let’s take a look at how we know when we’ve actually achieved an effective frequency, and when it just looks like it.
Sooner or later, third-party user cookies you’re used to targeting will become anonymous traffic. Does this scare you? It doesn’t have to. We have been preparing for this situation for a long time and have come up with a solution to target users using so-called cookieless browsers.
Mazda achieved high-quality results from personalized banner content with targeting from Seznam thanks to the cooperation of the GroupM and Sauto.cz teams. The latter provided its cookie data with the types of searched vehicles. A number of creatives were then created based on these. How many creatives were needed for the targeting to work properly? …
