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Your clients haven’t given consent for targeted advertising, but you still want to reach them with your campaign? We have a simple answer for you. Answear used the Simple Display Campaign and you can see the results in our case study. About the client Answear is a fashion e-shop offering over 150,000 products from more …
Are you an e-shop that advertises on Seznam? If you want to maximize your orders, you’re definitely using Zboží.cz and Sklik, including Shopping ads. What would you say if you could set up, manage, and evaluate all your product advertising on Seznam from a single interface? That’s the goal of the project we call Seznam …
In the previous article we listed the five key points for brand building, which are: 1. long-term communication and continuity, 2. sufficient investment, 3. broad reach, 4. originality, emotional tonality, and memorability, and 5. accurate measurement. Let’s discuss all of these in more detail. 1. Long-term communication and continuity You can see two curves in the …
Advertisers using dynamic retargeting have the opportunity to extend the reach of their campaigns to other relevant customers interested in exactly which products they currently offer. Because it works on Seznam data, audiences will be available even after the end of third-party cookies, which is near. How does the new targeting work and how can …
Acquisition campaigns play a crucial role when advertising in the Sklik display network. These are primarily designed to bring in new potential customers and, in addition, they also help build the brand. Wondering what formats are suitable for acquisition campaigns? In this video, we will introduce these to you, including some practical tips on, for …
Now you can extend the reach of your ad messages into better-priced auctions with a Simple Display Campaign. Where does it appear and how do I set it up? Simple Display Campaign is a new campaign type available to you when you add a new campaign in the Sklik interface. To display it, all you …
