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Sooner or later, third-party user cookies you’re used to targeting will become anonymous traffic. Does this scare you? It doesn’t have to. We have been preparing for this situation for a long time and have come up with a solution to target users using so-called cookieless browsers.
How to extend campaign reach and increase turnover while upholding the target Cost of Sale (CoS)? The clients Agrofortel and Spořílek decided to use acquisition targeting using dynamic retargeting of product visitors on Seznam websites. This type of targeting shows users an ad for a specific product from the client’s XML feed, which they viewed in the Seznam browser. The results of the campaign may inspire you to work with targeting.
The Seznam Talks format is yet another option for our commercial partners to reach their audience and make themselves visible. The aim is to bring readers interesting topics from the world of business.
Digital audio listening has been growing phenomenally in recent years, in terms of both extent and listening duration. The world of audio has traditionally been an opportunity for advertisers to reach their audiences. The benefits are plenty, so let’s have a look at them.
Brand campaigns are undoubtedly a vital part of marketing, especially in a highly competitive environment, so we should never forget the importance of building brand awareness. But can a bumper, i.e., an unskippable 6-second video ad, be a suitable means to extend the reach of a TV campaign? And does it make sense to use this format as a tool to build awareness of a new product? Have a look at how our client Jan Becher managed to use a bumper to support a TV campaign and achieve outstanding results.
When planning brand online campaigns, we can monitor many metrics. One of the most important is frequency. But what does frequency mean in online marketing? And which one is ideal? That is the focus of this article. Frequency as defined in online marketing is the amount of reach of our target group by a certain message over …
