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The Seznam Talks format is yet another option for our commercial partners to reach their audience and make themselves visible. The aim is to bring readers interesting topics from the world of business.
Digital audio listening has been growing phenomenally in recent years, in terms of both extent and listening duration. The world of audio has traditionally been an opportunity for advertisers to reach their audiences. The benefits are plenty, so let’s have a look at them.
Brand campaigns are undoubtedly a vital part of marketing, especially in a highly competitive environment, so we should never forget the importance of building brand awareness. But can a bumper, i.e., an unskippable 6-second video ad, be a suitable means to extend the reach of a TV campaign? And does it make sense to use this format as a tool to build awareness of a new product? Have a look at how our client Jan Becher managed to use a bumper to support a TV campaign and achieve outstanding results.
When planning brand online campaigns, we can monitor many metrics. One of the most important is frequency. But what does frequency mean in online marketing? And which one is ideal? That is the focus of this article. Frequency as defined in online marketing is the amount of reach of our target group by a certain message over …
We Czechs have only been living in a free country for the past 30 years. Our parents experienced communist totalitarianism, our grandparents and great grandparents Nazi murder and the horrors of the world wars. Over time, we have gradually forgotten the heroes who gave their lives for their country and for our freedom. And for …
A campaign for Volvo was created as part of the RTB challenge “Show what you can do without cookies!” The objective was to reach the relevant audience and lead them to the client’s website. And all this in a cookieless way of course. See what solution the RTB representatives of the Xaxis team produced. About …
