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Outstream from Seznam is neither banner nor instream advertising. It’s a unique format that complements the campaign media mix and combines the benefits of video advertising with great reach. But how do we set it up for the best advantage and so that the campaign delivers the expected results? What makes Outstream exceptional The main …
How do you know if your brand has become recognised by your customers? With Seznam Brand Lift, you can evaluate your campaign goals and the extent to which your brand awareness has increased. See how this tool helped Hyundai Motors with their Going to the Euro! campaign. Seznam Brand Lift helps you measure the impact …
This campaign for our client, Palírna U Zeleného stromu, became an example of how to combine direct buy and Seznam Native with RTB to meet the client’s goals. During the campaign we used RTB, which can play a key role in follow-up communication (storytelling) and in working with the frequency of the reach, to capture …
Take advantage of a unique opportunity to purchase audio ad space through our Seznam Cross Audio – a bundle of audio space in podcasts from the editors of Seznam Zprávy, Novinky.cz, radio advertising on Expres FM and Classic Praha and floating positions in all podcasts featured on the new Podcasty.cz platform. Here you will find …
In this case study, produced in collaboration with our client Mountfield, you will learn how the client used the Outstream video format within Sklik to promote one of their products – electric bikes. The aim of this video campaign was to communicate the idea that Mountfield is not only a well-known retailer of gardening equipment, …
Do you think effective video advertising costs hundreds of thousands? The opposite is true. Both the production and distribution can be surprisingly inexpensive. We’ll tell you how. Production does not have to be expensive Probably the biggest worry regarding video advertising is the cost of production. Of course, the amounts can reach the high thousands, …
