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The video market is growing significantly, and there is no doubt that Seznam.cz has played a significant part in this. But what is behind the success of video advertising and what is it that we are cooking up in the field of audio advertising? Check out our product blockbusters and hot audio news. The number …
In addition to the existing options for selecting campaigns for the statistical report – by activity or a specific campaign – we have added the option of filtering campaigns by their type. For example, you can now set up an automatic report for all campaigns of the search type. This will also include all your …
Due to the development of our product ad listings, starting Monday 15 February 2021 we are changing the way we count their impressions and derived metrics. Now, impressions will only be counted when the ad zone is actually rendered to the user. What impact will this have on the statistics and what should be taken …
Do you buy ad space at Seznam.cz directly (display advertising in guaranteed sell)? Have you ever thought of combining this sales channel with Sklik? In any case, we certainly have. And this is exactly the strategy we chose for our client EU-nabytek.cz. We supported Seznam Native with Sklik campaigns – and in the next few …
Whether you are a small, medium or large business, brand campaigns should be a part of your communication mix. If you stick with performance campaigns only, the competition will soon outpace you. We made the metrics for evaluating the benefits of branding campaigns available to you last year. For best results, work with visibility. How …
In terms of video advertising the year 2020, which was a strange one in so many ways, was paradoxically successful for Seznam: the increase in video space, the launch of new Sklik features and an increase in ad spend. But what are we planning for this year? Of course, Covid also played a certain role …
