#Case study

How to extend campaign reach and increase turnover while upholding the target Cost of Sale (CoS)? The clients Agrofortel and Spořílek decided to use acquisition targeting using dynamic retargeting of product visitors on Seznam websites. This type of targeting shows users an ad for a specific product from the client’s XML feed, which they viewed in the Seznam browser. The results of the campaign may inspire you to work with targeting.

Brand campaigns are undoubtedly a vital part of marketing, especially in a highly competitive environment, so we should never forget the importance of building brand awareness. But can a bumper, i.e., an unskippable 6-second video ad, be a suitable means to extend the reach of a TV campaign? And does it make sense to use this format as a tool to build awareness of a new product? Have a look at how our client Jan Becher managed to use a bumper to support a TV campaign and achieve outstanding results.

It’s rather easy to reach customers who use the Google browser with advertising. But targeting users with Safari or Firefox browsers is quite a challenge. We love a challenge, so we got right down to business with our client Deichmann. Using video advertising to do this and targeted mainly people interested in shopping and discounts.

We Czechs have only been living in a free country for the past 30 years. Our parents experienced communist totalitarianism, our grandparents and great grandparents Nazi murder and the horrors of the world wars. Over time, we have gradually forgotten the heroes who gave their lives for their country and for our freedom. And for …

A campaign for Volvo was created as part of the RTB challenge “Show what you can do without cookies!” The objective was to reach the relevant audience and lead them to the client’s website. And all this in a cookieless way of course. See what solution the RTB representatives of the Xaxis team produced. About …

How do you know if your brand has become recognised by your customers? With Seznam Brand Lift, you can evaluate your campaign goals and the extent to which your brand awareness has increased. See how this tool helped Hyundai Motors with their Going to the Euro! campaign. Seznam Brand Lift helps you measure the impact …