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Due to the development of our product ad listings, starting Monday 15 February 2021 we are changing the way we count their impressions and derived metrics. Now, impressions will only be counted when the ad zone is actually rendered to the user. What impact will this have on the statistics and what should be taken …
Do you buy ad space at Seznam.cz directly (display advertising in guaranteed sell)? Have you ever thought of combining this sales channel with Sklik? In any case, we certainly have. And this is exactly the strategy we chose for our client EU-nabytek.cz. We supported Seznam Native with Sklik campaigns – and in the next few …
The year 2020 was atypical in so many ways, and advertisers in many industries faced unprecedented challenges. We want to take a brief look back and recap the most important innovations of the year. Are you making the most of all the new possibilities? What do we regard the most useful innovation Sklik introduced in …
Recently we announced the addition of new targetable interests in RTB. Sklik couldn’t be left behind, and on 11 January 2021 it debuted a revamped tree for interest-based targeting. What has changed?
Are you already using or looking to use branding? For your ads to make the most impact, your creative idea must hit the requirements of Sklik precisely.
The Christmas season is slowly upon us, so it is high time to reach potential customers with your offer. You can work with existing visitors through retargeting, but you can do better, right? How do you hook a new customer? It’s easy: try a dynamic banner.
