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Your video ad in Sklik can now work better than before. We’ve launched the option to insert automatic captions into your videos. The new video captioning feature is especially useful when the video ad is played without sound – subtitles can still tell the whole story to the viewer. When will subtitles help you? The …
In this case study, produced in collaboration with our client Mountfield, you will learn how the client used the Outstream video format within Sklik to promote one of their products – electric bikes. The aim of this video campaign was to communicate the idea that Mountfield is not only a well-known retailer of gardening equipment, …
Are you really making the most of the Sklik content network? We’ve made an infographic for you with 3 strategies for improving your campaign’s effectiveness beyond all expectations! We present these tips for maximizing profits, increasing profitability and broadening the reach of your advertising. The tips reflect the most common recommendations of our specialists and …
We want to offer Seznam users the best shopping experience in search and on Zboží.cz. Whether when searching for the best price or even when choosing products when they need advice. Improving the shopping experience for users will go hand in hand with expanding the ways of reaching potential customers for advertisers in Sklik and …
In addition to the existing options for selecting campaigns for the statistical report – by activity or a specific campaign – we have added the option of filtering campaigns by their type. For example, you can now set up an automatic report for all campaigns of the search type. This will also include all your …
Due to the development of our product ad listings, starting Monday 15 February 2021 we are changing the way we count their impressions and derived metrics. Now, impressions will only be counted when the ad zone is actually rendered to the user. What impact will this have on the statistics and what should be taken …
