#Video advertising

Brand campaigns are undoubtedly a vital part of marketing, especially in a highly competitive environment, so we should never forget the importance of building brand awareness. But can a bumper, i.e., an unskippable 6-second video ad, be a suitable means to extend the reach of a TV campaign? And does it make sense to use this format as a tool to build awareness of a new product? Have a look at how our client Jan Becher managed to use a bumper to support a TV campaign and achieve outstanding results.

Outstream from Seznam is neither banner nor instream advertising. It’s a unique format that complements the campaign media mix and combines the benefits of video advertising with great reach. But how do we set it up for the best advantage and so that the campaign delivers the expected results?  What makes Outstream exceptional The main …

Your video ad in Sklik can now work better than before. We’ve launched the option to insert automatic captions into your videos. The new video captioning feature is especially useful when the video ad is played without sound – subtitles can still tell the whole story to the viewer. When will subtitles help you? The …

In this case study, produced in collaboration with our client Mountfield, you will learn how the client used the Outstream video format within Sklik to promote one of their products – electric bikes. The aim of this video campaign was to communicate the idea that Mountfield is not only a well-known retailer of gardening equipment, …

Do you think effective video advertising costs hundreds of thousands? The opposite is true. Both the production and distribution can be surprisingly inexpensive. We’ll tell you how. Production does not have to be expensive Probably the biggest worry regarding video advertising is the cost of production. Of course, the amounts can reach the high thousands, …

The e-commerce segment is booming. Turnover grew by 26% year on year and now accounts for 16% of retail sales. There are over 40,000 e-commerce sites on the Czech market alone, so it’s not easy to gain the favour of potential customers who will go on to develop trust in you. Consequently, it is important …